CRM Consultant

In today's competitive world CRM is must business strategy not optional. iGenuine soft's CRM consulting service helps clients by utilizing the complete potential of their customer relationship management system by exceeding end client's expectations. iGenuine soft has helped a number of small and medium sized businesses .We have made deep use of Dynamics CRM and successfully delivered high-quality projects for our clients across diverse Dynamics CRM industries such as Healthcare, IT, FMCG, Education, Insurance, Telecom, Utilities, Travel & Tourism etc. We help our clients accelerate growth, improve sales productivity and reduce customer-care costs to increase the value of their customer relationships and enhance the economic value of their brands. In our iGenuine soft's point of view Customer Relationship Management is not a piece of software to manage our customers. Instead CRM is an approach which consists of various processes mainly:

Front office operations:

Front Office operations include direct interaction with existing and prospective client which can be by Phone, mail, personal meetings, emails and various other methods.

Our company maintains this system with various industries like Corporate, Healthcare, High Tech & Industrial, Pharmaceutical and Biotech.

Back office operations:

Back office operations are generally hidden to clients but play a key role in front office operation. Key activities include billing, maintenance, planning, marketing, advertising, finance, manufacturing, etc.

Business Relationship:

Business relationship includes interaction with key vendors, distributors, business partners and industry networks. These external partners not only effects but also support front office and back office operations.


Analysis of key CRM data helps our organization in planning business strategies, promotional activities and judging the effectiveness of CRM activities.

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